It is an engagement with online communities to generate exposure, opportunity and sales. The no.1 advantage is generating exposure for the business ratings, followed by increasing traffic and building new business partnerships. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property. It is also a set of methods for generating publicity through social media, online communities and community websites. Social media marketing has two important aspects: (1) Adding links to websites so that their pages can be easily save or submitted. (2) Building ways that buyer of a brand or company can promote it themselves in multiple online social media places. Some social media marketers offer to write content that are unique and worthy. This subject can then be marketed by popularizing it or even by including getting involved in blog, forums, and communities. In the social media world or search engine optimization considers that this form of social media marketing. Supporting social media marketing is to rules of etiquette commonly practiced at a party or gathering. The parameters surrounding social media marketing are arguably elusive today. The trend is still so new many bloggers, publicity, promotion, and social media experts vary in their definition of what social media marketing is? So, they suggest that blog and social networks make up an emerging social web. The social web includes social media sites and is a location within which social media marketing might take place.